Lema de la campaña:
"There is more to consumers than numbers.
BrandWagon. Going beyond the charts and statistics to focus on real people, making sure you never look at customers as mere numbers again. Every Tuesday with the Financial Express."
Agencia publicidad: Vyas Giannetti Creative, Nueva Delhi (India)
Directores creativos: Arnab Chatterjee, Kapil Dhawan
Directores artísticos: Arnab Chatterjee, Kapil Chadha
Creativos: Kapil Dhawan, Vikram Bhalla
Fecha de publicación: Octubre 2007
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